Marketing To Women

As a woman in let’s say experience in the following seven categories: • Working Mom • Business Owner • Full-time white-collar worker • Homeowner • Special needs parent • Single Mom • Gen Xer I definitely am part of the 85% of those women who make any buying decision. So what do I look for you ask? As a working mom my time is limited so whatever saves me time is key. As a business owner my time and money are limited so I choose avenues that might require more of my time BUT save me money. As a full-time white-collar worker I value treating myself to a few girly things like latte or blouse to lift my spirits further from working a hard work week. As a home owner I choose only working with services my friends have used and trusted. As a special needs parent (the mother of a toddler who has autism spectrum disorder,) I will make financial sacrifices to ensure my son has extra training and help to build always on his God-given strengths. Einstein, Newton and other huge contributors of society were born with it, I want to make sure my son hones in on his obvious strengths. As a previous single mom and to some degree still am (husband lives in another state,) I put my God, son, and husband before me and always prioritize my spending. As a Gen Xer I love all the new gadgets and gizmos that help me stay organized and saves me time. As a business owner R.E.M. looks to provide our clients with: • A unique vision and honest perspective of looking through the eyes of their target customers. • Create ways and viral marketing ideas to capture a customer’s way of thinking to talk more about your business. After all we should know your customer’s perspective of thinking if we fall in any of your six categories, right? Did I also mention 16 years of marketing and sales experience? Can you gather how I am trying to target my potential new client? How am I doing? Because we like to prove we never compromise our integrity please follow this link as one of our sources for the % above and to gain even more insight and facts on how to better market to women http://www.inc.com/articles/2003/01/25019.html. For even more marketing perspective please visit us at www.RippleEffectsMarketing.com.

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